Get the right prices for different countries based on local spending power, while keeping your profits intact.
Perfect for Apps, Subscriptions, and Games
Offer prices that make sense for customers in their country. Affordable pricing boosts sales and keeps your customers happy.
Based on Local Spending Power
We factor in what people can afford in each country, using data on everyday costs to make sure your pricing feels right to them.
Save Time and Get More Customers
Setting prices for different countries can be overwhelming and time-consuming. We simplify the process, giving you smart pricing suggestions in just secondsโso you can reach more customers without the hassle.
Smart Regional Pricing Algorithm We use data from popular products, services, and local economies to give you accurate prices for different regions. Our approach combines exchange rates, the Big Mac Index, Netflix pricing, and Steam pricing, to name a few. All this to make sure your app, subscription, or product is priced just right for each market. Learn about regional pricing
and more...
Selling price
What is the standard price in USD for your product?
$
Use USD as maximum global price
Cost per unit (%)
What does it cost you to support a single user or make a single unit?
20% Unlock with premium
Minimum profit per unit (%)
What is the minimum profit you want to make per unit regardless of the country it's sold in?
*Exchange rate estimates are not sourced from all markets and may be delayed up to 20 minutes.
*Use of pricing recommendations are at your own risk and using this website means that you agree to our terms & conditions.
Frequently Asked Questions
The Steam pricing calculator uses local purchasing power data to calculate fair prices for your games worldwide. By adjusting your game prices to match the purchasing power of players in different regions, you can drive sales and boost your player base.
Regional pricing is important for game developers because it allows you to tailor your game prices to match the purchasing power of players worldwide. By offering fair prices in different regions, you can attract more players and increase your revenue.
To use the Steam pricing calculator, simply enter the price of your game in one region, and the calculator will automatically adjust the price for other regions based on local purchasing power. You can then use these prices to set your game prices on Steam.
Pricing your app or product differently in various regions is a strategic approach known as regional pricing. This involves recognizing the economic diversity among different countries (global markets). By adjusting your offering's pricing to suit the conditions of specific countries, you can make it more accessible and affordable for customers in those areas. This not only helps unlock untapped markets but also enhances your ability to convert and retain existing customers in those regions. Adapting also demonstrates a commitment to meeting the unique needs of your customers, fostering trust and loyalty, and ultimately contributing to the overall success and global reach of your app.
Profit margins for apps and products can vary widely depending on factors such as industry, business model, and target market. Generally, software products, like apps, tend to have higher profit margins compared to physical products due to lower production and distribution costs. In the tech industry, profit margins for successful apps can range from 20% to 50%, or more. Physical products, on the other hand, may have lower margins, often falling in the range of 10% to 30%. It's important to note that these figures are rough estimates, and actual profit margins can be influenced by various factors such as competition, pricing strategy, production costs, and ongoing expenses. Each business should conduct a thorough analysis to determine an appropriate pricing strategy that takes cost of production, distribution, hosting, support, marketing, and other factors into account.
We calculate regional pricing by using a proprietary algorithm that takes into account country-specific economy data, and various product and service price index from around the world - Including the Big Max Index, Netflix index, and more. Using these data points, we calculate the purchase power parity per country, then use your cost and minimum profit inputs to accurately price for each country. More about how it works in our guide on regional pricing for apps & products.
Our algorithm uses country-specific economy data, and various product and service price indexes. These data points are constantly changing. We update our dataset monthly - a costly process to make sure that our price recommendations are accurate.
After updating regional pricing, keenly monitor the performance of your app in different countries. Keep an eye on user feedback and adjust pricing as needed over time. It's essential to be mindful of the potential impact on your user base and consider communicating pricing changes effectively, especially if there are significant adjustments.
