Use the Big Mac Index to compare purchasing power by country and set country-based prices that match local affordability.
Compare purchasing power across 100+ countries
Use the Big Mac Index to understand regional price differences and adjust your product prices to match local market conditions.
Translate Big Mac Index data into pricing guidance
Leverage the Big Mac Index to create data-driven localized pricing strategies, ensuring profitability across all regions.
Make global pricing decisions with a simple benchmark
Our calculator helps you easily calculate and compare global prices based on economic data, giving you a clear view of where your product stands in different markets.
The Big Mac Index is an economic tool that measures purchasing power parity (PPP) by comparing the cost of a Big Mac across various countries. It’s a simple way to see how far money goes in different regions, making it an essential metric for global pricing strategies.
Learn about regional pricingOur data sources
Enter your baseline price, cost per unit, and minimum profit margin to calculate the optimal selling price for different countries.
What is the standard price in USD for your product?
Support or production cost per unit (%)
Minimum profit target per unit (%)
| Country | Price (USD) | Price (Local) | Profit |
|---|---|---|---|
| 🇦🇺 Australia | -.-- | -.-- | --% |
| 🇺🇸 USA | -.-- | -.-- | --% |
| 🇬🇧 UK | -.-- | -.-- | --% |
| 🇸🇬 Singapore | -.-- | -.-- | --% |
| 🇨🇳 China | -.-- | -.-- | --% |
| 🇰🇪 Kenya | -.-- | -.-- | --% |
| UNLOCK + 170 MORE REGIONS | |||
Save over 120 hours of research. Gain customers in countries around the globe with data-driven local pricing.
Provide your cost per unit to determine profitability based on regional prices.
Find minimum pricing while remaining profitable in every region.
Excel format including USD prices, local currency prices, and profit margins.
