Calculate how many customers you need to cover fixed costs based on ARPU (Average Revenue Per User) and gross margin.
Know your break-even
Translate fixed costs into required customer volume.
Connect pricing to costs
See how ARPU changes shift your break-even point.
Plan growth targets
Set acquisition goals based on financial reality.
Estimate customers needed to break even based on fixed costs, ARPU (Average Revenue Per User), and margin.
Results
Enter your inputs to see a plain-English interpretation of the results.
This calculator shows how many customers you need to cover fixed costs based on ARPU (Average Revenue Per User) and gross margin.
Use it to test whether your pricing and margins support your cost structure, and to see how changes in ARPU or costs shift the break-even point.
ARPU (Average Revenue Per User, monthly)
Average revenue generated per user per month.
Fixed costs
Recurring costs that do not change with customer count.
Gross margin
Revenue minus variable costs, expressed as a percentage.
Break-even
The point where revenue covers total costs.
Get the right prices for different countries based on local spending power, while keeping your profits intact.
