Estimate revenue gained from improving cohort retention over a set time horizon.
Compare retention scenarios
See revenue impact from retention gains.
Quantify retention work
Turn retention improvements into revenue outcomes.
Prioritize initiatives
Decide which retention improvements matter most.
Estimate revenue gained from improved cohort retention.
Results
Enter your inputs to see a plain-English interpretation of the results.
This calculator estimates how much additional revenue you capture when cohort retention improves.
Use it to prioritize product or lifecycle work that keeps users active for longer.
Cohort
A group of users who started in the same time period.
Retention rate
The percentage of users who remain active over time.
ARPU (Average Revenue Per User, monthly)
Average revenue generated per user per month.
Get the right prices for different countries based on local spending power, while keeping your profits intact.
