Estimate paid users, MRR (Monthly Recurring Revenue), and ARR (Annual Recurring Revenue) from freemium conversion and ARPU (Average Revenue Per User).
Translate user base to revenue
Connect conversion rate to revenue outcomes.
Set upgrade targets
Plan conversion improvements with clarity.
Forecast MRR and ARR
Estimate recurring revenue potential quickly.
Estimate paid users and recurring revenue from freemium conversion.
Results
Enter your inputs to see a plain-English interpretation of the results.
This calculator converts freemium conversion into paid users, MRR (Monthly Recurring Revenue), and ARR (Annual Recurring Revenue).
Use it to see how improving conversion or ARPU (Average Revenue Per User) changes revenue outcomes.
MRR (Monthly Recurring Revenue)
Recurring revenue generated each month.
ARR (Annual Recurring Revenue)
MRR multiplied by 12 to estimate annual run rate.
ARPU (Average Revenue Per User, monthly)
Average revenue generated per user per month.
Conversion rate
The percentage of free users who upgrade to paid.
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