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Steam Pricing Calculator for Regional Game Prices

Calculate Steam game prices by country so you can match local purchasing power and grow global sales.

Set Steam prices by country with confidence

Tailoring your game prices to match the purchasing power of players worldwide can drive sales and boost your player base.

Increase purchases in price-sensitive markets

We analyze the purchasing power and price perceptions of gamers in every country to help you optimize prices that are affordable and fair.

Use data-driven pricing for better margins

Skip the guesswork and manual research—our tool provides accurate, data-driven price recommendations for every region in seconds.

  1. Australia
    -.--
    -.--
    +--%
  2. USA
    -.--
    -.--
    +--%
  3. UK
    -.--
    -.--
    +--%
  4. Singapore
    -.--
    -.--
    +--%

Intelligent regional pricing for Steam games

We leverage regional indexes on digital products, gaming platforms, and economic conditions to calculate accurate pricing for your Steam games. Our pricing algorithm is informed by the Economist's Big Mac Index, exchange rates, Steam regional pricing trends, and more, ensuring that your game is priced competitively across all markets.

Learn about regional pricing

Our data sources

McDonald's
Netflix
Steam
Spotify

Calculate your country-based prices

Enter your baseline price, cost per unit, and minimum profit margin to calculate the optimal selling price for different countries.

Selling Price

What is the standard price in USD for your product?

$

Cost per Unit

Support or production cost per unit (%)

20 %
Unlock

Minimum Profit

Minimum profit target per unit (%)

20 %
Unlock
CountryPrice (USD)Price (Local)Profit
🇦🇺 Australia-.---.----%
🇺🇸 USA-.---.----%
🇬🇧 UK-.---.----%
🇸🇬 Singapore-.---.----%
🇨🇳 China-.---.----%
🇰🇪 Kenya-.---.----%
UNLOCK + 170 MORE REGIONS

Unlock pricing for all countries

Save over 120 hours of research. Gain customers in countries around the globe with data-driven local pricing.

  • Customize cost per unit

    Provide your cost per unit to determine profitability based on regional prices.

  • Customize minimum profit

    Find minimum pricing while remaining profitable in every region.

  • Excel pricing sheet for 180+ countries

    Excel format including USD prices, local currency prices, and profit margins.

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*Exchange rate estimates are not sourced from all markets and may be delayed up to 20 minutes.

*Use of pricing recommendations are at your own risk and using this website means that you agree to our terms & conditions.

Steam Game Pricing FAQ

Steam provides recommended prices for each currency based on exchange rates, CPI, and local market conditions, and developers can adjust them before approval.
No. You can approve the recommended prices or adjust them and submit your own prices for approval.
To keep selling in affected territories, Steam requires you to approve or set prices for the new currency.
Steamworks provides a Bulk Pricing Tool to help manage prices across currencies.
Steam's recommendations are based on exchange rates, CPI, and local market conditions, and suggested conversions consider local purchasing power.
Steam recommends adding new currencies for in-game pricing because customers prefer shopping in their local currency.
Steam can convert the sale to the user's local currency at the current market rate if you sell in another supported currency.
Yes. You can adjust the recommended prices before submitting them for approval.
Yes. Steam's guidance for new currencies also covers in-game purchasing and microtransactions.
Steam's pricing guidance highlights exchange rates, CPI, and local market conditions as key inputs.