Translate trial volume and conversion rate into new paid customers and MRR (Monthly Recurring Revenue).
Plan trial goals
Set trial targets tied to revenue outcomes.
Benchmark conversion
Test how conversion changes impact MRR.
Align acquisition and growth
Connect trial volume to predictable revenue.
Estimate new paid customers and MRR (Monthly Recurring Revenue) from trial volume and conversion rate.
Results
Enter your inputs to see a plain-English interpretation of the results.
This calculator converts trials and conversion rate into expected paid customers and MRR (Monthly Recurring Revenue).
Use it to evaluate whether you need more trial volume or better conversion to hit revenue targets.
ARPU (Average Revenue Per User, monthly)
Average revenue generated per user per month.
MRR (Monthly Recurring Revenue)
Recurring revenue generated each month.
Conversion rate
The percentage of trials that become paying customers.
Get the right prices for different countries based on local spending power, while keeping your profits intact.
